The agency has since commissioned independent consumer research of 2000 women about when and where they would buy a cocktail, to look at the commercial potential for the product.
“During the pitch process, Brand8 PR demonstrated a clear understanding of our brand and provided us with a robust, research-led strategy focused on creating commercial opportunities,” said Vicky Novis who said up Leeds-based Euphoria Cocktails in 2011, after leaving her job as an accountant at KPMG.
“Our key business objective is to create further demand for Nuba Cocktails within the on-trade, and the activity proposed by Brand8 PR is fundamental to that task. We are very pleased with the impact the agency has already made and we are looking forward to further developing our business and brand with them.”
The ready-to-drink spirits sector is forecast to be worth £500m over the next 5 years.