Fleet management firm, ARI Fleet UK, has appointed Tangerine PR to develop and implement its media relations campaign and establish its social media presence.

The Manchester agency’s B2B team will look to grow brand awareness and oversee the production of 3 white papers on a “selection of hard-hitting issues.”

“Our communications strategy will highlight ARI’s unique offering and the already impressive growth of the company, as well as engage the business with new audiences through the creation of white papers to achieve real cut through and support its long term goals,” said Tangerine’s Sam Gregory.

Aidan Bartlett, marketing communications manager of Chippenham-based ARI said they had turned to PR support ahead of ambitious international growth plans and the launch of new services:

“Tangerine’s passion for our brand and experience in the automotive industry shone through from pitch stage, so we’re looking forward to working with them on this campaign.”