We Buy Any Car which entered the US market in March 2011, has appointed Creative Spark following a competitive pitch involving Manchester and London agencies, to relaunch the US website as the company seeks to consolidate and expand its US operations.
We Buy Any Car, owned by Pennine Metals which also owns CarCraft, is based in Middleton, north Manchester and is controlled by the brothers Noel and Darren McKee.
The company claims to have worked with almost half a million customers to date, a fact it displays prominently on the US site.
The US operation is based in Philadelphia and currently has over 20 branch locations across Philadelphia, Pittsburgh and Washington, D.C.
Creative Spark has already begun ‘refreshing the US website and mobile sites as part of a broader new campaign as the car reseller aims to ramp up its US activities.
Neil Marra of Creative Spark said: “With the US We Buy Any Car website, we’ve made the navigation as simple as possible by breaking down the process into owning an unwanted car, getting a valuation and selling it and the interactive You Tube element we’ve developed will give US customers the confidence to use the US We Buy Any Car website.”
Creative Spark is based in Manchester with further studios in Leeds and London. Clients M.A.G, Peter Kay, Manchester United Football Schools, Asics, Nike, Universal Music and Rocco Forte.