Macclesfield creative agency Vibe has completed the rebrand of Mark 1 Business Systems, the quality, environmental and health and safety management specialists.

The Cheshire-based company, which will now simply be known as Mark 1, helps companies achieve ISO standards using its bespoke Titan business management system.

The new responsive Mark 1 website

The new responsive Mark 1 website

The company approached Vibe with a brief to refresh its brand in line with recent business growth, which has seen it expand its service offering to include health and safety management.

Vibe has also created a new responsive website for the company.

Managing director Mark Nolan said: “We worked closely with Vibe to analyse the business proposition and review how far we’ve come since our inception in 2003. We had outgrown the previous brand and needed expert advice to ensure the careful management of the brand launch across a number of applications.”

Emma Dixon, senior designer at Vibe, added: “The result of this collaborative process was a brand with much more impact and real clarity when it comes to messaging.”

Earlier this year, Vibe completed a rebrand of document management and imaging software author, Version One.