It’s to celebrate the fact that Channel Islander, Henry Cavill, is donning the cape in the latest incarnation of the franchise.
The stamps are on sale tomorrow and Manchester-based True North has also designed and overseen a microsite for the launch.
“Jersey Post asked us to develop a set of stamps to celebrate Channel Islander Henry Cavill’s new role as Warner Brother’s Man of Steel. Working with a limited number of pre-launch film images, we looked to built his superpowers into each stamp. This was followed up with a full marketing and digital campaign.”
The Man of Steel stamp features a close up of Cavill, which triggers an augmented reality app through Smartsy; The Transparent stamp shows Superman flying; a Foil Stamp has been created to reflect the Man of Steel’s strength; A Heat Sensitive stamp is printed on themochromic ink, which when warmed reveals the earth behind Superman; and a Glow in the Dark Stamp shows message from Superman’s father, which is only visible in the dark.
The final stamp is a tactile, Granite one, which True North, explained had a double meaning, one to show Superman’s incredible strength, the other to illustrate Cavill’s favourite spot in Jersey – Beauport Bay.