Tangerine is cleaning up with a new brief from Nice-Park International, following its launch of Grime Boss last year.
This time, it’s hygiene and beauty wipe brand, Halo and the Manchester agency will be responsible for developing an ongoing PR strategy, including a national consumer press office and management of its social media.
The agency has also signed up Binky Felstead from E4’s Made in Chelsea, who will become Halo’s brand ambassador.
“Tangerine has impressed us over the last year with its creativity, tenacity and strategic approach; so when we took the decision to focus on raising the awareness of Halo, it made complete sense to bring the team in to help us develop a communications strategy around the brand,” explained Ian Anderson, marketing director at Nice-Pak International.
Tangerine’s consumer MD, Mary Harding added:
“There is real opportunity for Halo to raise awareness of its unique and exciting brand to women’s media. Our communications strategy aims to target these groups in a fun and engaging way to create real standout and in turn, raise awareness of the brand, helping to generate sales.”