SAScon logoThe annual two day event SAScon – search, analytics and social media conference – which opens this Thursday at MMU Business School, has only 25 tickets left with the maximum of 300 tickets nearly reached. Prolific North is the conference’s media partner.

Tickets can be bought for individual days and info can be found here.

Keynote speakers include John Veichmanis, Expedia’s vice president for Global Paid Search and Google Analytics’ product manager Clancy Childs and in recent days a new panel has also been introduced in response to the recent ‘Penguin 2.0’ Google update.

Released two weeks ago, Penguin 2.0 is ‘a statement of intent by Google to clean up its search engine result pages (SERPs)’. The ‘Penguin’ panel will bring together Mediacom’s search strategy and social director, Pete Young, Branded3’s director of search, Patrick Altoft, CEO of SearchWorks, Nick Garner and renowned SEO authority Paul Madden.

Pete Young, one of SAScon’s founders, said: “There’s been plenty of speculation that the latest update from Google is not significant but conversely there is widespread concern that it has drastically tightened link building parameters.

“The panel will share cutting-edge industry opinion, and also field audience questions on how the Penguin update is already affecting SEO efforts.”

Other speakers at SAScon include Alastair Thornton, marketing director of, Mike Little the founder of WordPress and Andy Mihalop, head of digital at