The 3 x 60-minute series is set for broadcast later this year.
The series was commissioned by Channel 4’s deputy head of factual Nick Mirsky.
Dealers will be directed by Richard Macer, the founder of Platform and aims to inform the audience about what really goes in the world of car sales, the ‘second most expensive thing people buy after their homes’.
The programme intends to offers viewers a frank insight into the process behind selling cars and the mentality of the folk involved: from the receptionists to the boss and to the salesmen who are taught to never let customers walk away without closing the sale…
Mirsky said: “It is a fantastic opportunity to spend time with an enormously charismatic group of workers.
“You can’t sell a car without having a way with words – and watching them on TV is a great chance to enjoy their talents without having to worry about your overdraft.”
Platform Productions, based in Manchester, was founded in 2009 by the documentary maker and former BBC executive Richard Macer.
The company has produced two series for BBC4 and one for BBC3.