Betfred has launched a TV advertising campaign to promote its live casino offering on web and mobile.

The concept for the 30-second ad was created by Newcastle-based Cravens with production by 422.

The ad will be broadcast on ITV, Sky Sports and MTV among other channels.

Aaron O’Sullivan, head of casino for, said: “2012 was an award-winning year for and our mobile platform and we’re looking to cement our position and reputation as pioneers in the marketplace in 2013.

“The TV advert represents the importance with which we see mobile and live games and will be offering new players a £10 free bonus to enjoy them.”

The live mobile casino allows players to engage with live dealers in real time at roulette, blackjack and baccarat tables.

In April, Betfred announced the launch of its mobile sportsbook which it said was the “best mobile product in the market”.

The ad can be viewed below: