Video agency, Zut Media has moved from St Helens to Liverpool as it seeks to develop the live webcasting side of its business.

Managing director, Alan Gaffney explained that they would be setting up a studio and interactive video webcasting facility at their new home at Liverpool Innovation Park:

“We’ve got an exciting vision for Zut Media.  As the marketing and communication landscape is changing, video is an integral part of this.  We’re all about using video to target audiences cross medium, to get them to talk about brands, to like and share, to spread the word and to ultimately convert.

“For the rest of the year we’re looking to add new video clients, develop the e-Learning content creation and webcasting sides of the business – we’re going to need help doing this so moving to Liverpool was strategic to attracting new and exciting creative resources.”

Gaffney added that with revenue increasing year-on-year, the new office forms part of a series of changes at the agency, in order to realise its “high growth strategy for 2013.” These include a rebrand and a new website.