The online what’s on and ticketing publisher Skiddle has agreed a partnership with the leading dance music brand Mixmag which will see Skiddle’s ticketing offer becoming the new ticketing platform on Mixmag.net
Launched in 1983, Mixmag claims to be the world’s biggest selling dance music magazine with over a million monthly page impressions with people searching for news and information on the UK and international clubbing scenes.
The newly agreed partnership will see Mixmag combine its database of club listings and contacts with Skiddle’s proprietary bespoke white label ticket shop and event listings platform.
Skiddle’s ticketing director and co-founder, Richard Dyer said: “There’s a great deal of synergy between the two businesses and a massive crossover between our target audiences. Powering Mixmag’s ticket sales is a great opportunity for both businesses to concentrate on what each party does best.
“By using Skiddle’s listings and ticketing solution, Mixmag is able to feature tickets for the events its audience is increasingly demanding, enabling the publication to concentrate on the type of editorially lead content that has made it one of the most successful music brands in history.”
Skiddle was established in Preston in 2001 by Dyer and Ben Sebborn.
The site was initially a what’s on guide to the North West but has evolved into what is now a broader news and entertainment site sitting atop a powerful ticketing operation.
Simon Dalley, the company’s head of marketing said that Skiddle was the first company internationally to introduce a Facebook integrated ticketing offer in 2006 and that the development team at Skiddle is working a several other new initiatives which he believes will be industry firsts.
Skiddle’s coverage and readership traffic saw Manchester, the site’s hisorically best-read region, overtaken by London last Autumn.
Fifteen staff are employed at Skiddle in Preston.