PriceSpy.co.uk is owned and run by the Swedish company Prisjakt Sverige AB, which bought the company, then head-quartered in New Zealand in 2009. Prisjakt itself is a subsidiary of an international media group Schibsted ASA, which is head-quartered in Oslo, Norway.
PriceSpy is already operating in several countries and the company claims to be the market leader in New Zealand and Sweden with a sizeable presence in Norway too.
The company’s New Zealand operation claims that, at any one time, it displays around 350,000 indexed prices, 65,000 products, 980,000 product properties, 489,000 product ratings and 3,640 store ratings.
The brand however is entirely new to the UK and PriceSpy and Shackleton will be facing a number of established and well-known competitor brands.
Erik Lorentz, a spokesperson for PriceSpy.co.uk, said: “Our long-term business aim is to grow the company so that it becomes the leading product data and price comparison site in the UK. Central to achieving this goal was identifying a PR and social media agency that understands the British market, has the necessary creative and strategic flair and has a proven track-record within the competitive retail sector.”