Madhouse Associates has been named the lead marketing partner for enterprise resource planning (ERP) company, K3 Syspro.

The Manchester agency won the brief following a 3-way pitch and will now work on developing a new brand positioning for the firm, which will be rolled out this year and next via press, events and online.

“Following impressive pitches from the three agencies briefed, we appointed Madhouse as our lead marketing partner due to their refreshingly honest approach and our confidence in their ability to create a competitive standout positioning and recognition for the brand via their new brand development,” explained Paul Roebuck, sales & marketing director for K3 Syspro.

“We have historically relied on word of mouth and industry references to generate new business but following a review of sales and marketing we decided to increase our presence and visibility within our peer group.”

The company, based in Salford Quays, was established more than 30 years ago and has a turnover of £10m.