Having your lunch? You can’t watch this…
You Can’t Flush This, starring MC Plumber, spoofs the 1990s’ MC Hammer hit ‘Can’t Touch This’ and was produced by Stockport-based Acrobat. It’s part of a region-wide PR and social media campaign created by Manchester-based Judge & Howard and was launched on YouTube today.
The water company, which serves 7m people in the North West, deals with 53,000 blockage call-outs a year, at a cost of £20 million.
The growing popularity of so-called ‘flushable’ wipes is a major factor; research shows that 82% of people in the region think that these products are safe to flush – but they don’t break down in the same way as toilet paper and often cause blockages.
Anne Hobson, interim head of customer communications at United Utilities, said: “Judge & Howard presented us with a creative response to an industry-wide issue.
“Rather than lecture people, this is a light-hearted approach that entertains and informs at the same time. The song is incredibly catchy and we’re hoping for a viral effect.”
Judge for yourselves below…