Conwy County Borough Council’s Bay Life+ programme has brought in Weber Shandwick North to help to raise the profile of the seaside resort Colwyn Bay, the largest resort on the North Wales coast, among potential investors.

The project is being supported by the Welsh Government, the European Regional Development Fund and the council.

A number of initiatives have already taken place in and around Colwyn Bay including importing 500,000 tonnes of sand to create a non-tidal family beach and various improvements to the resort’s waterfront and the town centre’s street-scape.

Other developments include £6.5m invested in Parc Eirias to crate a new events centre for culture, leisure and sport which is also now the base of the North Wales training academy for the Welsh Rugby Union and the Theatr Colwyn, home to one of Britain’s oldest operational cinemas, has also been revamped.

Porth Eirias

Porth Eirias

A new water sports centre, Porth Eirias, is also scheduled to opened in May.

Weber Shandwick has been tasked with creating and managing a campaign aimed at publicising the regeneration that’s taken place and highlighting the opportunities for further development among potential investors.

Jo Leah of Weber Shandwick North said: “Colwyn Bay is a beautiful town with a huge amount going in its favour, but which has until now struggled to tell its own story in a truly compelling way.

“Our campaign as well as direct stakeholder engagement will help drive interest in the town and deliver future investment.”

Weber Shandwick is a subsidiary of the NYSE-listed company Interpublic Group