Trinity Mirror has announced an exchange programme that will see its regional journalists given two-week placements on the Daily Mirror, Sunday Mirror and Sunday People.
Last year, ‘One Trinity Mirror’ was created by combining the publisher’s national and regional divisions into a single structure, and now it is hoping its latest initiative will further strengthen relationships between newsrooms.
From next month, regional journalists will be involved in a rolling programme of two-week placements at Trinity’s national titles, and there will also be exchange visits by staff at national titles to regional newsrooms.
The programme was announced by Lloyd Embley, editor-in-chief of the national titles, Allan Rennie, editor-in-chief at Media Scotland and Neil Benson, editorial development director of the regional titles.
Further initiatives include an editorial forum on social media, a programme to help journalists understand how the commercial departments work and a new awards scheme, the Pride of Trinity Mirror.
The announcement said: “As you may know, editorial executives from all areas of Trinity Mirror met in Birmingham at the end of last year.
“The message was loud and clear: To make the most of the One Trinity Mirror opportunity, we need to build strong, effective relationships between all of our newsrooms.
“In response, the senior editorial group have devised a programme to kick start the process.”