Bromham’s appointment follows the promotion of Pulse’s previous station director Michael Dobson to group sales director working across UTV Media (GB)’s 13 local stations.
Dobson replaced Julian Carter who left to join Sun FM in Sunderland as managing director.
In addition to his former role with Metro, Bromham has also held senior roles at TFM Radio in Middlesbrough and Viking Radio in Hull.
Bromham said: “This is a really exciting time to be joining Pulse and I’m looking forward to continuing to grow the stations and bring the very best in local news and entertainment to listeners in West Yorkshire.”
UTV Media (GB) local radio network consists of 13 stations across England and Wales with 1.4million listeners per week.
The company’s HQ is in Warrington.
The portfolio of radio stations includes Signal Radio in Stoke, The Wave and Swansea Sound in South Wales and Juice FM in Liverpool which was named Station of the Year (300,000 to 1 million category) at the 2012 Sony Radio Academy Awards.