The Foundry has just begun a “substantial” new digital project for activity centre operator, PGL.

It follows a 4-way competitive pitch for the brief, which was won in January. The Altrincham agency wasn’t able to reveal more details about the project, except to say that it was to create a “fresh approach to their brand” and to increase its sales and marketing through online and mobile.

“We are extremely proud to be chosen to work alongside the team at PGL and all the great work they do. This project is a considerable one working across a number of digital platforms. It’s a great win and further testament to our growing digital credentials,” stated Kevin Murphy, managing director at The Foundry.

PGL has provided activity courses and holidays for young people as well as family holidays since 1957.

“It was their commitment to really understand our customers and their needs, in combination with a thorough, yet flexible process for research and build at all stages of the project that tipped the balance in The Foundry’s favour,” added John Firth, commercial director, PGL.

The Foundry’s digital division is now working alongside PGL’s marketing and web teams to create “innovative communication tools and channels” for the company and its customers.