The independently-owned publishing company Practical Publishing has launched a ‘contemporary’ crafts title aimed at the ‘new generation’ of people with a passion for crafts.
Practical already publishes 15 specialist titles targeting the broader crafts sector.
Other titles published by the company include Simply Cards & Papercraft, Simply Homemade, Papercraft Essentials and Knit Now.
The first issue of Crafty magazine can be found on sale at Tesco, Morrisons, WH Smith and some Waitroses. The magazine’s cover price is £4.99 and its frequency is every four weeks – 13 issues a year.
The title is also available on the Apple app news stand.
The editor Sarah Adie told Prolific North that the title was six months in the planning with lots of surveys and focus group sessions arranged before the company decided to press ahead.
Adie said the magazine will offer “a mix of craft projects, features, insider interviews with leading names from the world of contemporary crafts and a mix of upcycling, customisation, home decor, vintage and retro inspiration.”
Practical Publishing International specialises in magazines and websites ‘for consumers passionate about their hobbies’.
Founded in 2001 the company has grown from publishing one craft magazine with a couple of staff to a company employing 60 staff across its HQ in Stockport and an office in Brisbane, Australia.
The company said that its printed titles, encompassing both magazines and books, have a print run of over 3 million magazines a year and produces titles specifically for the independent online craft retail channel.
The company also generates revenue through actively selling its own products off the page and says it has direct manufacturing relationships with factories in Asia, producing ‘added value gifts’ for its readers.
