Bloomberg Businessweek magazine has launched its latest global brand awareness campaign this week targeting the business and media community in London. A Bloomberg team planned the creative in-house and the Manchester office of the Media Agency Group planned and bought the media inventory.

Bloomberg-VisionaryThe magazine claims a global circulation of 980,000 each week with copies available in 140 countries.

In London, the eight-month campaign will see the distribution of four creatives brandishing the straplines ‘Refined’, ‘Selective’, ‘Original’ and ‘Visionary’, shaped by Bloomberg’s in-house designers to reinforce the brand’s leading coverage of the business sector.

Carl Fischer, head of brand marketing, Bloomberg Businessweek said: “The latest creative executions of our brand campaign continue to reinforce the unique personality and content of Bloomberg Businessweek to our growing global audience.”

The creative will run on six-sheet billboards across central London, the City and Canary Wharf while digital screens will feature the advertisements throughout London City Airport’s departure lounges, with brand ambassadors handing out samples of the magazine.

Further branding will be seen on telephone boxes in key locations throughout the City alongside Advans which are targeting media agency workers in the capital.