The agency will now be responsible for creating a new corporate identity for the Huddersfield-based firm’s entire group of operating companies, including subsidiaries Aasvogel Waste Management, K&B Crushers and H&S Metals.
A full suite of new online platforms will be unveiled to coincide with the rebrand, designed to increase traffic levels and enquiries. Motionlab will also handle an SEO and PPC campaign as well as all offline marketing activities.
Martyn Burnett, managing director of Hughes & Salvidge, said: “Hughes & Salvidge has been going from strength to strength in recent years but the company’s ethics encourage us to introduce continual change and improvement.
“Motionlab were chosen to help us freshen our look, sharpen our approach and assist our current marketing and business development team with our overall offering.”
The account win is Motionlab’s first in the demolition and decommissioning sector. It already works with a range of clients including Danbro, Furness College, Plumbs and Saint-Gobain.