Argos for Business has appointed JAMpr following a nationwide tender process featuring 15 agencies.

An off-shoot of the Home Retail Group, Argos for Business produces merchandise, incentive and motivation solutions, which as its new external PR agency, JAMpr will be promoting across the public and private sector.

“JAM’s experience and knowledge of the business services and incentive and motivation industry, teamed with their clear passion and creativity really stood out in their pitch,” said Danny Clenaghan, MD of Argos for Business.

“We were looking for an agency that could create a clear voice for Argos for Business across all the sectors we operate in and I am confident that JAM’s expert and tactical approach will form a vital component of our communications strategy.”

The 12 month contract will involve carrying out a strategic, nationwide public relations campaign targeting b2b media including FMCG, financial services, education, healthcare and social housing.