Following a competitive pitch involving agencies across the UK, Forepoint has won the contract to create the branding and communications work required to support the launch of the new merged college in North Wales, Coleg Cambria.
Cambria is the classical name for Wales, the Latinised form of the Welsh name Cymru (Wales).
Coleg Cambria will operate from existing sites across Deeside, Northop, Llysfasi, Wrexham Training and Yale
The newly appointed principal, David Jones said: “We have chosen a Welsh only name that celebrates how proud we are to be a Welsh College. We are creating one of the largest colleges in the UK, a college that will serve over 7,000 full time students and 30,000 part time students, so we wanted a strong name that people can recognise.”
Forepoint has offices in Preston and London and its varied client base ranges from industrial clients including Corus and Bae Systems through to Ernst & Young and the University of Liverpool.
Forepoint is currently undertaking focus groups in North East Wales with employees, students, local companies and other stakeholders and is planning to have the new brand identity ready for public consultation in May.