EMSEllesmere Port-based Event Marketing Solutions (EMS) is managing a 10 week European tour with Tech Data Europe and Microsoft to showcase the latest ‘Windows 8’ technology to resellers. Over 50 events are being staged across 15 European cities.

The tour, which has just started, will conclude with two dates in the UK in London and Birmingham.

Other cities the tour will cover include  Brussels, Copenhagen, Berlin, Zurich, Milan, Barcelona, Madrid, Munich and Paris.

The tour is being staged in collaboration with six OEMs – Lenovo, Samsung, Fujitsu, Toshiba, Asus and HP and is additionally supported by Intel.  The organisers expect to attract thousands of European resellers

Tech Data, which claims to be the largest distributor of technology products in Europe, is the driving force behind the tour and has enlisted the support of the other partners. The objective of the tour is to showcase the latest product innovations, enabling resellers to get hands-on experience and see for themselves a range of different devices for both personal and business use, running on Microsoft’s new operating system, Windows 8.

EMS has designed and built the presentation and product demonstration space including a range of architectural inflatable structures alongside the more traditional modular displays, and is also overseeing and managing the pan-European tour schedule.

Nigel Judd, marketing services director at Tech Data Europe said: “We’ve created an innovative solution to enable our country operations to run a professional looking presentation and exhibition event that can be taken around Europe, quickly and cost effectively. By taking to the road, Tech Data has the perfect opportunity to give thousands of resellers across Europe a hands-on experience of the latest devices running on  the Windows 8 platform from our leading vendor partners.”

EMS owns and operates its own fleet of exhibition trailers in Europe.

The company was founded in 2000 and currently employs 36 full time staff along with a large number of contract staff.