Trinity Mirror is setting up a new sales advertising structure which will represent its regional, national and digital brands – as well as external clients.

The National Advertising Sales Agency, or NASa, will be split across 3 divisions – national sales, innovations and a bespoke service for independent publishers.

It will be led by managing director, David Emin:

“Our unified structure will allow us to exploit the full potential of our audience reach while also delivering innovative creative solutions for customers across our entire portfolio of news brands – in print, online, on mobile and on tablet. Furthermore, as a unified sales operation our reach in terms of print audiences puts us as the clear number one in the UK.”

Its senior management team includes Gary McNish as regional managing director; Andy Whelan, advertising director; Shaun Jordan, digital sales director; Mark Field, business development director; and Yvon Nolle, head of client sales.

NASa will start operating next month.