Sam EvansSam Evans, formerly the business development manager for the creative, digital and media sectors at MIDAS, has been appointed Vice Consul Software at UK Trade & Investment’s San Francisco team.

Evans began her working career as a recruitment consultant before switching to head up sales for MOTIV CIC, a national organisation that works with primary and secondary schools to improve attendance rates and try to raise children’s aspirations.

In 2011, Rose Marley – who owns MOTIV – won the tender to manage The Sharp Project and Sam was brought in to help manage the Project’s sales function  before moving across to MIDAS as BDM overseeing MIDAS’ growing focus on the creative and digital sectors; managing and targeting overseas companies looking for a European base.

The UKTI team in San Francisco covers two key areas; helping UK companies looking to expand to Silicon Valley and managing the UK’s interests when US companies are considering investment beyond the States.

In her new role in the US, Sam will be targeting fast growing US based software companies and advising them on opportunities in Europe with the aim of winning this investment for the UK.

Any Prolific North readers who may be interested in using Sam in one of these areas is welcome to email her at