Leeds agency twentysix has appointed Darren Reilly as the new head of its specialist mobile division, twentysix mobile.

Reilly was a member of the Lovefilm team that launched iPhone, iPad and smart TV apps to the European market, and has also had spells at Publicis Blueprint, Play Media and GotFocus Solutions.

Darren Reilly

Darren Reilly

At twentysix mobile he will be tasked with mobile innovation and the continued growth of the agency’s mobile division.

Gail Dudleston, CEO of twentysix, said: “We launched our specialist mobile division in 2010, and for twentysix clients it has become a core element of the full-service solution we offer.

“Darren’s credentials are impeccable, and we are delighted to welcome a mobile specialist of his calibre to our team at a time when the demand for our mobile and cross-platform services has never been higher.”

Reilly added: “Within our specialist field, twentysix mobile has a reputation for award-winning and pioneering work. 2013 is primed to be a big year for us, and it’s exciting to be part of that.”

Reilly’s appointment takes staff numbers at twentysix mobile to nine, with clients including Smartsave, Dogs Trust and the Design Museum.