The first work from McCann Manchester’s integrated campaign for Pizza Hut Delivery launched last night.

The TV advert is based around Pizza Hut’s “hut it” tagline and will be supported by an array of e-crm, direct mail, in-store posters and counter menus and a range of digital assets.

Customers are also being targeted by a 50% discount offer for orders over £35.

Prestbury-based McCann Manchester won the brief after a four-way pitch. Hayley Parle and Amy Berriman were the creative team within McCann, and the ad was produced by Itch Film and directed by Charlie Paul. Starcom handled media planning and buying.

The campaign comes after a £20million from owner Yum!, which is undertaking a rapid expansion plan in order to open 100 new delivery-only shops by 2014.

Pizza Hut Delivery opened its first UK shop in 1988 and now has nearly 300 outlets across England, Scotland and Wales.