henri lloydOutdoor clothing brand Henri Lloyd, which this year celebrates its 50th anniversary, has appointed ODD in London to help the company develop a new creative strategy across its growing range of distribution channels.

Henri Lloyd, which is based in Worsley, Manchester, is a privately-owned company which specialises in clothing and apparel for sailing, yachting and golfing.

The company’s co-founder, Henri Strzelecki died on 26 December last year, aged 87. He was known in his latter years by staff and customers as “Waterproof Henry.”

In addition to a growing online offer, the company has 40 stores spread across the UK, Australia, the Middle East and Europe.

Craig Prest, the creative director at Henri Lloyd said: “This is an important time for Henri Lloyd as it celebrates its 50th anniversary this year.”

ODD will be helping to develop a creative strategy that will span the company’s traditional, digital and retail channels.

Henri Lloyd also works with other marketing services suppliers including Origin Creative.