Asda has appointed NoChintz’s new design division to produce a series of “Look Books.”

The Manchester agency will work on 4 books including two for the George brand, a food and wine guide and a Christmas 2013 book. These are issued to journalists as briefing guides and include everything from new fashion collections to groceries.

“This is a very exciting project for us and it goes without saying that we’re thrilled to be working with such an exciting and evolving brand,” said Jo Briggs, who joined the agency last year from Corporation Pop.

It was awarded the work after designing a Spring/Summer Look Book concept at the end of 2012.

“Last year was very exciting for us at NoChintz; we entered markets beyond our original interior design proposition – most notably establishing branding division – as well as completing projects across the UK.  To be able to work with brands like Asda is fantastic for the team and I’m thrilled with the brief we’ve been given,” added operations director, Dominic Beardwell.