Liverpool marketing agency Liquid has been commissioned by drinks company Stock Spirits Group to work on the UK launch of Keglevich, Italy’s leading flavoured vodka-based liqueur.

One of the campaign posters

One of the campaign posters

Liquid has designed the initial on-trade promotional point of sale items to support the launch, using the strapline ‘Shake it, Shoot it, Mix it, Love it’.

Work undertaken includes a photography campaign, counter top material, posters and a range of branded promotional merchandise.

Lindsey Moore, Liquid’s client services director, said: “It was a pleasure to have worked on the UK launch of Keglevich, a fun, vibrant and innovative brand, which expands our client base further still in the food and drink sector’.”

Liquid currently works with Warburtons and Thorntons and has previously completed projects for Makro and Vimto.

Available in the UK in six different fruit flavours, Keglevich contains real fruit and is distilled from pure grain in accordance with long-standing Italian tradition.