Leeds agency Finn PR has been appointed by The Blackpool Tower following a five-way pitch.

Finn will be tasked with media relations, influencer relations and social media maximisation for Tower attractions such as The Blackpool Tower Eye and 4D cinema experience, circus, ballroom and the dungeon.

The agency has been appointed on a retained basis, with more intense periods of PR activity intended to coincide with seasonal dates for the resort and the attractions.

Sarah Lundy, marketing manager for the Tower’s operator Merlin Entertainments, said: “Finn’s appointment brings the fresh approach to our communications programme that we were looking for.

“The agency’s commerciality and highly strategic campaign proposal was something we hadn’t seen before. We’re excited by the upcoming programme of activity Finn is going to deliver for us, which has been developed with the sole purpose of achieving more ticket sales.”

Finn has previously worked with clients including Glenfiddich, JJB Sports, Cadbury and Nestle.