AppsCreative England, in collaboration with the NHS Commissioning Board and Creative Skills for Life, has launched a £250,000 investment fund, to support app and content development aimed at the health market in the UK.

In April, Creative England will invite applications from SME’s for this fund and it is hoped that five new healthcare apps – part funded 50% with each SME -will be chosen. The investment will take the form of revenue sharing agreements between the SME and Creative England with the successful applicants retaining all the IP relating to the products.

Creative England’s director of business development, Jim Farmery, said: “Creative England is always looking to link creative businesses into new market opportunities and this partnership with the NHS National Commissioning Board and Creative Skills for Life will provide a great stepping stone for the companies selected.”

Alex Abbott of the NHS Commissioning Board added: “This scheme is a fantastic opportunity for SMEs to help them in creating a sustainable business model and would encourage the SME community to get involved.”

Creative England invests in and aims to support creative ideas, talent and businesses in film, TV, games and digital media. Further information about submission process will be announced shortly.