The Manchester agency has been tasked with running a campaign to mark Browns Bar and Brasserie’s 40th birthday this year.
Brazen’s remit also includes raising the regional profile of each of Browns’ 26 venues, including its sites in Manchester, Leeds and Newcastle, with one due to open in Liverpool this summer.
The Miller & Carter work will focus on its ‘Love Of Steak’ campaign, as well as supporting its new opening and refurbishment programme throughout 2013. The steakhouse chain already has several establishments across the North.
Simon Cope, spokesperson for Mitchells & Butlers, said: “The Brazen team have a proven track record in the leisure sector and were the natural choice to work with us on the two brands. They have a strong understanding of our sectors, target audiences and a great creative flair. We’re really looking forward to working with the team to deliver two original campaigns.”
Brazen founder Nina Webb added: “Browns has been part of British dining out culture for 40 years and it’s a great honour to be working with such an iconic brand.
“Both the Browns and Miller & Carter PR teams in place at Brazen will be implementing integrated campaigns that will deliver meaningful results that more than match the client’s objectives.”
Brazen also works on the Sizzling Pubs brand, part of the Mitchells & Butlers portfolio.