The privately-owned bedding manufacturer, John Cotton, has appointed Good Relations Regional, with offices in Macclesfield and Leeds, to manage the PR for the company’s Slumberdown and Snuggledown brands.
The company, which was established in 1918, has its headquarters in Mirfield, West Yorkshire but has sales operations across Europe including physical bases in Poland and Norway.
John Cotton styles itself as ‘Europe’s leading manufacturer of pillows, duvets and mattress protectors’.
Good Relations Regional won the work after a ‘closed pitch’, having been the only PR agency invited to pitch for the work. It is understood that one of the team at Good Relations who will be managing the account has worked previously for John Cotton.
Good Relations will be undertaking a range of activities spanning events, media relations and digital activity.
David Page, sales and marketing director for Slumberdown, said: “It’s vital that we educate our customers on the importance of using the right bedding for a quality night’s sleep and how it affects their well-being. PR is vital to achieving this.”