The BBC has produced a new campaign to promote innovation at the corporation over the last 90 years.
It was developed in tandem with Rainey Kelly Campbell Roalfe Y&R and made by Red Bee Media.
“The BBC has a long history of broadcasting innovation that benefits our audiences and the wider industry. More recently, the BBC brought audiences the first truly digital Olympics in 2012, setting a new digital standard for large event coverage and broadcast online. Innovation is part of the BBC’s DNA and we want to celebrate the huge technological contribution we’ve made throughout the history of broadcasting, and get people excited about where we’re headed next,” explained Ralph Rivera, director of the Salford-based BBC Future Media.
The 60 second film highlights how influential the BBC has been, by using archive footage, animation and CGI techniques.
The music is an original piece composed by the creative director of the BBC’s radiophonic workshop.
“The BBC is a world-class innovator and has been throughout its history. We wanted to bring the BBC’s achievements to life for our audiences, and show them the impact we’ve made in pushing the boundaries of broadcast technology. The BBC is innovating for everyone and we hope this powerful untold story will capture the imagination of audiences and make them wonder…’where next?’,” added Philip Almond, director of marketing and audiences.
The campaign launches today online with an interactive timeline of BBC innovation (bbc.co.uk/wherenext) and will premiere on television channels this weekend.
The “making of” film is featured below: