The four staff are Ben Thompson, Ian Lloyd, Simon Granger and Catherine Firth.
Thompson joins as a research analyst having previously held various marketing roles. Lloyd has joined the firm’s data processing department and Simon Granger is the new becomes finance manager having been a regional financial controller for Lloyds Pharmacy.
The final new appointment is that of Catherine Firth who has joined as research manager. Firth has spent the last decade at two other North West research agencies and, prior to that, was at Kelloggs in Manchester.
In 2012, the company took on eight new members of staff and claims to have posted an increase in turnover last year by 28%.
B2B International was founded by Paul Hague and his son Nick.
The agency has grown rapidly and now has overseas offices in China (2), the US (2) and in Brussels and Moscow.