Hospitality giant Hilton Worldwide has appointed Leeds-based Stickyeyes to develop a creative digital programme.

The digital marketing agency has been tasked with delivering a bespoke influencer and blogger engagement campaign focused on increasing the online visibility and brand awareness for a number of Hilton hotels across the UK including Manchester, Leeds and Nottingham.

Stickyeyes currently has a 25-strong blogger engagement team and works with clients including Phones4u, ghd and GSK-owned Maxinutrition.

As part of the campaign, a group of influential online writers selected from Stickyeyes’ Best British Bloggers programme will spend a night in one of the hotels as part of the #RediscoverHilton challenge, and share their unique experience via their own personal blog.

Craig Chalmers, CEO at Stickyeyes, said: “We are thrilled to be working with such an iconic brand as Hilton Worldwide and have set some clear goals for achieving both SEO and brand based targets. It was essential for us to understand that each hotel has its own personality, and this reflects how we’ve approached bloggers to work on the campaign. The relationships we’ve built are unrivalled in the industry and this is what ensures trust and results for each of our clients.”

Zack Wragg, eCommerce Services Manager at Hilton Worldwide, added: “Stickyeyes put together a compelling proposition which went above and beyond our key objectives. Their approach considered the needs of our audience and hotels on an individual basis, so we’re confident the results will reflect all we’ve seen so far.”