Goody Good Stuff, a fast growing confectionery brand with international sales, has appointed Journey9 following a competitive pitch process. Journey9 will be working with the company’s internal team developing and activating a marketing strategy for 2013.
The marketing strategy will focus on Facebook advertising, experiential activities and managing social media channels in the UK and US, alongside in-store sampling and ‘guerilla’ activities.
The value of the contract has not been disclosed.
Goody Good Stuff, is a natural gummy candy range that is made with a plant derived bio-gum technology, which eliminates the need for animal-based gelatin, which most traditional gummy sweets use.
The company’s founder, Melissa Burton, is a native New Yorker, who, having completed a postgraduate course at Lancaster University, opted to stay and build her business in the Lakes.
From its launch just a couple of years ago, the company’s products can now be found in over 8,000 outlets in 25 countries including every 7-11 store across the US. In the UK, the sweets can be found in a variety of outlets including Harvey Nichols , Selfridge’s, Waitrose, Ocado, Asda, Costco and is expected to be carried by Tesco and Morrison’s later this year..
The product also has the endorsement of the Vegetarian Society.
In addition to picking up the Goody Good Stuff account, Journey9 has also bee building its own team with two recent recruits in the shape of Sam Hughes from mycleveragency as head of digital and Hannah Janikiewicz who has joined as head of operations and experiential direct from iD Experiential in London.