Richard Maddock has been promoted by Bauer to become regional programme director for its North West radio stations.

He will remain as station and programme director for Radio City, City Talk and Magic 1548 in Liverpool, but the expanded role means he now has responsibility for Key 103 and Magic 1152 in Manchester, Rock FM and Magic 999 in Preston.

“Richard is one of the most successful  and respected programme directors in the country. Under his direction, Radio City has won 4 Sony Radio Awards for Station of the Year plus numerous other radio awards. Radio City has led the commercial market in Liverpool throughout his tenure, so I’m thrilled that his skillset will now benefit the region as a whole,” said Steve King, regional managing director, North West.

The move comes following Gary Stein’s promotion to director of music earlier this month and it’s intended to bring “consistency and best practice to the region’s FM and AM outputs.”

He takes up the new role on Monday 11th February.