Speciality cheese brand Castello, owned by Leeds-based Arla Foods, has hired Havas PR UK to handle its PR, social media and digital activity following a three-way pitch.

The appointment sees the agency grow its portfolio of Arla Foods brands as it currently deals with PR for Lactofree, the UK’s only dairy range without lactose.

Castello senior brand manager, Kate Richards, said: “Havas PR UK provided strong strategic insights as well as exciting creative and conversation-led ideas to build brand awareness and consideration to Castello.

“We look forward to working closely with them alongside our other agencies to deliver a full and integrated plan.”

Steve Marinker, managing director of Havas PR London, added: “Winning Castello across PR, social media and digital showcases the breadth of our capabilities as an agency.”