LA Fitness, one of the UK’s largest gym operators, has appointed Leeds-based Bloom as its agency of record after a comprehensive pitch process.

The appointment sees Bloom take responsibility for integrated member acquisition campaigns, which will include brand development, digital marketing, above-the-line and membership communication. The pitch process took place in December.

LA Fitness - Resolution One

Bloom’s LA Fitness campaign

Tony Orme, LA Fitness marketing director, said: “Bloom gave us a fresh integrated approach that will streamline campaign delivery, is creatively very strong and underpins everything with commercially focused digital thinking.”

LA Fitness operates 80 health clubs across the UK, including eight in the North West and West Yorkshire, and has over 200,000 members.

Neil Lockwood, group client services director of Bloom said: “This is a significant win for Bloom and one that marks our evolution into a fully integrated agency with digital at our heart. We firmly believe that marketing budgets are aligning behind integrated-led, creative campaigns that grow from data-led insight.”

Bloom has a team of 50 spanning data insight, digital marketing, creative and PR. Other current clients include Infosys, ADT and Anglian Home Improvements.