GenieThe specialist e-commerce marketplace agency, Genie and the Geek, has created its second eBay pop-up shop for the fashion brand, House of Holland.

This latest pop-up was released to support the brand with its presence during February’s London Fashion Week.

The range, which comprises T-Shirts, tights and iPhone cases, is being stored, managed and delivered by Genie and the Geek at its office and storage facility close to Old Trafford.

The first House of Holland eBay pop-up shop raised money for good causes and this time the monies raised are expected to be donated to Cancer Research UK.

Genie and the Geek specialises in helping brands to sell-through their stock via online marketplaces and other agency brand and fashion clients include Religion, Kookai and Dune.

Managing director Tayyab Akhlaq believes the agency’s growing success in this area is a result of relationships developed with the leading industry players such as eBay,, Amazon and Paypal and eSellerPro and also because of the agency’s fulfillment capabilities which he believes ensures a “smoother and ultimately more profitable process for all concerned.”

Genie and the Geek was established by Akhlaq as part of the My First Wish Group in 2008.