Electronics retailer Superfi has appointed Leeds-based Fusion Unlimited to handle its integrated digital marketing account.

The account will cover various digital channels including PPC, SEO, shopping comparison, remarketing and affiliates.

Mark Curtis, managing director of Fusion Unlimited, said: “Superfi is a great brand and an ambitious business. It is a great match with our own team that fits with our reputation as experts in multi-channel retail, which is driving our growth. We will continue to strengthen our team to support further expansion.”

Fusion Unlimited has doubled in size over the last year and now employs 24 staff. Other current clients include Halfords, Wynsors World of Shoes and Cotton Traders.