Leeds digital agency Branded3 has appointed David Crawford, former digital director for BJL and head of digital consultancy for McCann Erickson Birmingham, to a new position of managing director.

Crawford, who has also been running his own consultancy for the last four years, will take over some of the responsibilities currently held by CEO and founder Vin Chinnaraja.

Although Branded3 has recently opened an office in London, Crawford will be based in Leeds with his role primarily focused on growing the digital and social media offering.

“With this appointment and the opening of our London office last month, we’re certain that 2013 will be a fantastic year for the agency,” said Chinnaraja.

Crawford added:“I have known Branded3, Vin and Patrick (Altoft, director of search) for some time and have watched the business develop and expand on the back of a very compelling offering. We have a strong, shared belief regarding the future and potential of digital channels and I am, therefore, very excited about the role, the proposition and the opportunity.”

Crawford’s appointment takes Branded3 up to 45 staff, up from around 30 a year ago.

Its current client list includes Virgin Holidays, Ladbrokes and Interflora.