The recently launched PR agency Rule 5, which already works with British Cycling, has picked up a new brief from the sports body to manage the PR and social media on behalf of the local organizing committee of the UCI BMX SuperCross world championships.
The championships will take place at the National Cycling Centre in Manchester in April.
The agency also handled the social media campaign for the Track Cycling World Cup at the Velodrome in Glasgow during its first month of operation.
“We looked around for agencies with the right combination of location, cycling and social media expertise and we ended up with a very short list” said British Cycling Cyclesport and membership director Jonny Clay.
Rule 5 was launched by Rob Brown and Julie Wilson last November following the closure of their previous agency, Staniforth PR, by its owner TBWA.
British Cycling had been a long-standing client of Staniforth.