Carolanne Bamford has joined Rule 5 as senior account manager after a year in a similar role at Smoking Gun.

Prior to this Bamford spent 18 months in London with Hill+Knowlton working for brands such as Robinsons, Dairylea, Tango and Bombay Sapphire.

“Carolanne boasts an impressive CV having worked with some of the UK’s leading brands.  Her experience across FMCG; automotive; beauty; healthcare and nutrition sectors, combined with her creative personality and knowledge of the social media landscape, presents the perfect fit with Rule 5,” said Rule 5 Director, Julie Wilson.

The agency has also brought on board Leeds graduate, Kirsty Usher as trainee account executive.

Rule 5 was established by Wilson and Rob Brown, when Staniforth was closed down by parent company, TBWA last year.