BoohooTony Wood, formerly head of digital at Cheshire-based Eden Luxury group, has joined the fast-growing privately-owned online fashion company

Wood, a familiar face around the region over the years, has previously worked at both agencies and in-house including spells at JD Williams, True to, 3T Productions and McCann Erickson.

He began his ‘digital’ career at Fitch in London as a projects director in 1998 before moving north to join McCanns Manchester as digital strategy planning director.

Over his dozen plus years working in the digital arena, he has gained significant experience in several areas spanning multi-channel customer acquisition strategies spanning B2C, B2B, retail, home shopping, mail order, multichannel and ‘pure play’ companies and the brands he has worked on include Figleaves, JD Williams, Simply Be, Nestlé, Durex and Huggies.

At, his responsibilities include helping to ‘define and drive’ commercial and strategic growth at the retailer through the creation of  multi-channel/multi-touch and search marketing strategies across the company’s web and mobile platforms. has recently joined the select band of online retailers to have one million fans on Facebook.

The company was established in Manchester in 2006 and has grown rapidly and Boohoo now ships worldwide to countries including the USA and Australia.

Boohoo’s public engagement also includes daily fashion updates, a full compliment of social media platforms and a new TV channel – Boohoo TV.

Wood can also be spotted, on the rare occasion, sharing his expertise at digital conferences across the UK.