Katrina Michel has been announced as the new CEO of Marketing Cheshire.
A former chairman of CheethamBell JWT in Manchester, Michel has also held positions at DDB, Publicis and Ogilvy, and in 2007 launched communications and brand consultancy Planning Express.
Having left Planning Express in 2010 to pursue a career in teaching, Michel has now returned to marketing for the Chester-based agency.
Michel said: ““I am delighted to be leading such a dynamic organisation, and to be promoting a region that has so many strengths.”
Edward Pysden, chair of Marketing Cheshire, added: “The board is delighted to appoint Katrina as Marketing Cheshire’s CEO. Katrina brings strong marketing skills and expertise from a competitive private sector background.”