Mere PR has picked up the public relations account for specialist travel firm Invasion Travel.

The company puts on “legendary” party holidays aimed specifically at twenty somethings on a budget and Mere has already packed its glow sticks to organise a press trip to Amsterdam.

“Invasion is all about fun and we wanted a PR partner that reflected that. In addition to its evident travel experience and contacts, Mere PR also showed great creativity with its plans for our brand and we can’t wait to see its ideas in action,” said Lee McAteer, the co-owner of Invasion Travel.

Hale-based Mere has been brought onboard to raise the firm’s profile with students and young people. This will be done through media relations, promotions, student events and the aforementioned press trips.